Why cultures collide and what you can do about it
Aug 132013
 
Madame Curie

Any scientist who has ever talked about her work with people not in her field knows how hard it can be to convey just what is so cool about what she does. Jargon, unspoken assumptions, and a PhD’s worth of background knowledge get in the way of snazzy stories and gripping take-home messages. And so a recent review of CLASH! rings all the sweeter for its appreciation of our writing. “CLASH! is remarkably readable, written in dynamic prose that’s all too rare in this type of book,” The Conference Board Review wrote, “and the authors resist going too far into the realm of pop psychology and self-help. It’s a genuinely substantial work.” Read the whole review here.

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